Trying to dig a little deeper into Colorado State’s majors, just starting out in your major search, or want to see what it looks like to be a student in a certain major or concentration? Our “3 reasons” series is the perfect place to start. In each installment, we’re bringing you three standout reasons to choose a major, written by the people who work and teach in those programs every day.
From early stage startups to established enterprises, marketing plays a pivotal role not only helping organizations communicate brand value but also in creating it. Choosing a concentration in marketing as part of your business major will provide you with the skills and background to excel in a variety of careers in the business world.
#1. You’ll learn how marketing extends beyond advertising.
Don’t get us wrong, we love a good Super Bowl commercial (one of our alums has even spent that last two decades breaking down their effectiveness!) but the full scope of marketing extends far beyond advertising. As a marketing professional, your understanding of consumer behavior, pricing, brand building, product development, competitive analysis, and promotions will be combined in endless ways to create value and drive innovation.
#2. You’ll be able to build your career around storytelling.
With cutting-edge tools able to compile more information than ever before, modern marketing is powered by data. But, all those numbers mean nothing without a clear story to tell. As a marketing professional, you’ll bridge the gap between hard analytics and what it means to be a responsible brand, building authentic connections with people and using business for a better world.
See how this student is building skills to keep expanding the impact of her nonprofit, Score-A-Friend, which was recently featured in Lady Gaga’s book Channel Kindness.
#3. You’ll join a thriving, supportive community.
What does it mean to be a Biz Ram? It means you’ll never be alone. Students, faculty, and staff are always there for one another, focused on our shared goal of using business to effect positive change. You’ll graduate into an alumni network over 35,000 strong, and our college’s dedicated Career Management Center will set you up for professional success starting the first day you walk in. But don’t just take it from us; our grads come back to tell their success stories, too.